| Course Name | Social Media |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MCS 390 | Fall/Spring | 3 | 0 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | Analyzing the impact of new fields opened by the new media, on mass communication and on our daily lives. Evaluating social media in a historical context. Analyzing how the different layers of society perceive and use the social media which emerged in front of our eyes during the past decade. Studying the mainstream media, the alternative media and the social media considering their differences, similarities and common grounds with a critical approach. Understanding the meaning of social media for disciplines such as political science, sociology, anthropology, economics, ecology and arts. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | Asking questions on the impact of social media and alternative media on society. Guiding the communication scientists in understanding the new media. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to course | syllabus; goals; expectations and assignments |
| 2 | Technology & Society | reading texts: 1)McLuhan, M. (1994) Understanding Media: the Extensions of Man. Cambridge: MIT Press (ch. 1) 2) Heidegger, M. (1993) Basic Writings: from Being and Time (1927) to The Task of Thinking (1964) (revised and expanded edition, edited by D. Krell). London: Routledge (ch. 7) |
| 3 | New Media | reading texts: 1) Flew, T. (2008) New Media: an Introduction, 3rd edition. Oxford: Oxford University Press (ch. 1) 2) Manovich, L. (2001) The Language of New Media. MIT Press (ch. 1) |
| 4 | Network Society | 1)van Dijk, J. (2010) The Network Society, 2nd edition. London: Sage (chapter 2) 2) Castells, M. (2000) The Rise of the Network Society: The Information Age: Economy, Society and Culture Vol. 1 (2nd edition). WileyBlackwell (conclusion: pp.500509) |
| 5 | Vırtual Community Virtual Identity | reading texts: 1) Rheingold, H. (1994) Virtual Community: Homesteading on the Electronic Frontier. New York (chapter 1), accessed at: http://www.rheingold.com/vc/book/1.html 2) Turkle, S. (1995) Life on the Screen: Identity on the Age of the Internet. Simon & Schuster Inc: New York (ch. 7) |
| 6 | Presentations | internet sites |
| 7 | Workshop | new media practices |
| 8 | Midterm exam | |
| 9 | Web Culture | 1)Castells, M. (2001) The Internet Galaxy: Reflections on the Internet, Business and Society. Oxford University Press (ch. 2) 2)Flew, T. (2008) New Media: an Introduction, 3rd edition. Oxford: Oxford University Press (ch. 6) |
| 10 | Social Media Applications I: blogs and social networking sites | reading texts: 1) Boyd, D. (2006) "Identity Production in a Networked Culture: Why Youth Heart MySpace", in American Association for the Advancement of Science, St. Louis, MO. February 19, accessed at: http://www.danah.org/papers/AAAS2006.html |
| 11 | Social Media Applications II: content communities and collaborative projects (wikis) | reading texts: 1) Golbeck, J 2007 ‘The dynamics of webbased social networks: membership, relationships and change’ in First Monday, vol. 12, no. 11, accessed at: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2023/1889 2) Cobcroft, R 2010 ‘The state of the commons: case studies 2010’, PLATFORM: Journal of Media and Communication, special edn, December, accessed at: http://journals.culturecommunication.unimelb.edu.au/platform/resources/includes/cc/PlatformCCCobcroft.pdf |
| 12 | Issues for discussion I: civic vs commercial interests and freedom vs security | key text: 1) Bennett, W.L. (2003) ‘Communicating global activism: strengths and vulnerabilities of networked politics’ Information, Communication & Society, vol. 6, no. 2, pp. 143/168. 2) Safko, L. & Brake, D. (2009) The Social Media Bible: Tactics, Tools & Strategies for Business Success. NJ: Wiley, (ch. 1) 3) Castells, M. (2001) The Internet Galaxy: Reflections on the Internet, Business and Society. Oxford University Press (ch. 6) |
| 13 | Issues for discussion II: argumentation vs cacophony and public vs private sphere | key text: 1) Brundidge, J 2010 ‘Toward a theory of citizen interface with political discussion and news in the contemporary public sphere’, International Journal of Communication, vol.4, pp. 1056/1078 2) Wellman, B. (2001) "Physical Place and Cyber Place: The Rise of Personalized Networking," in International Journal of Urban and Regional Research 25 Special Issue on "Networks, Class and Place," edited by Talja Blokland and Mike Savage, accessed at: http://homes.chass.utoronto.ca/~wellman/publications/individualism/ijurr3a1.htm 3) Papacharissi, Z 2009 ‘The virtual sphere 2.0: the internet, the public sphere and beyond’, in A. Chadwick & P. Howard (eds.) Routledge Handbook of Internet Politics, Routledge, New York, pp. 230/245 |
| 14 | Group Projects | Social media practices |
| 15 | Position paper | Evaluation of new media practices |
| 16 | Review |
| Course Notes/Textbooks | 1)course handout 2)lectures (PowerPoint presentations) 3)seminars (thought questions and material for class discussion) 4)workshops (case studies, role plays) sessions 5)bibliography |
| Suggested Readings/Materials | PRINT JOURNALS: 1)Communication, Culture & Critique 2)Communication Research 3)Cultural Studies 4)European Journal of Communication 5)Information,Communication & Society 6)Interactions: Studies in Communication & Culture 7)Javnost – The Public 8)Journal of Communication Inquiry 9)Journal of ComputerMediated Communication 10) Media, Culture and Society 11)New Media & Society 12)Postmodern Culture 13)Technology & Culture 14)Television & New Media OPEN ACCESS JOURNALS: 1)Culture Machine 2)Cyborg Subjects 3)First Monday 4)Global Media Journal 5)International Journal of Communication 6)Interface: a Journal for and about Social Movements 7)Journal of ComputerMediated Communication 8)Journal of eMedia Studies 9)M/C Journal: A Journal of Media and Culture 10)Platform: Journal of Media and Communication 11)Spaces of Identity 12)The Fibreculture Journal 13)Transformations 14)Westminster Papers in Communication and Culture 15)Wired 16) 3CMedia: Journal of Community, Citizen’s and Third Sector Media and Communication |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | ||
| Project | 1 | 30 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 10 |
| Final Exam | 1 | 20 |
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 80 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 20 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 15 | 2 | 30 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 18 | |
| Presentation / Jury | |||
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 5 | |
| Final Exams | 1 | 7 | |
| Total | 123 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication. | X | ||||
| 2 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication. | X | ||||
| 3 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes. | X | ||||
| 4 | To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution. | X | ||||
| 5 | To be able to use the acquired theoretical knowledge in practice. | X | ||||
| 6 | To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication. | X | ||||
| 7 | To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public. | X | ||||
| 8 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies. | X | ||||
| 9 | To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process. | X | ||||
| 10 | To be able to apply social, scientific and professional ethical values in the field of new media and communication. | X | ||||
| 11 | To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign language at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
